Having never witnessed anything like this in all my years in software, I've been very curious on whether this is a new phenomenon or is there a precedence to this.
I started by looking back at how transformation has traditionally occurred in Organizations. Most transformations were always top down.
They followed the McKinsey's 7S model
Kotler's 8 Step Process
The challenge with these models was usually in getting people to change, these transformations were expensive, they took a long time and were not always successful. We always talked about People, Process, Technology and while companies might figure out the Technology and Process, the People part was always tricky. People don't like change. They don't like being told my management about what to do.
At Tableau our customers have reversed this and made it more of a bottoms up process. This got me to thinking - Is there another option for businesses as far as organizational change goes. The answer, seems to be yes. Being curious about this phenomena, I spent some time doing research into what causes grassroots movements, what is changing in our society that makes this possible today and how can organizations apply this.
Here are my thoughts -
1. Tableau has been adopted by the masses because it aligned closely with the beliefs of the end user (not just IT or executives). These were the actual people affect by the change. - Check out this video by Simon Sinek that talks about this phenomenon.
2. We are in a time in society where end users are looking to be empowered, looking to connect with like minded people and want to change the status quo. Tribes are changing society. We've heard people say that Tableau users are passionate about Tableau. This is because they are like minded people that are changing the BI status quo at organizations. Tribes are the new change agent.